Investing in developmental readiness
havyn is building the infrastructure layer for children's digital development. A new category. A generational opportunity.
The Problem
Children are entering the digital world years before they're developmentally ready. The consequences are measurable and accelerating.
46%
of teens say they're online "almost constantly"
Pew Research 2024
£1.4B
annual NHS cost of youth mental health crisis in the UK
NHS England
40%
increase in childhood anxiety and depression since 2010
WHO / Lancet
8.5 yrs
average age a child gets their first smartphone
Ofcom 2024
The financial context: The US Surgeon General estimates social media-linked youth mental health issues cost the economy $282 billion annually in lost productivity, healthcare, and education outcomes. In the UK, the Centre for Mental Health estimates childhood mental health problems cost £105 billion per year over the lifetime of affected individuals. These are preventable costs, and havyn sits at the intervention point.
Product Definition
havyn is an AI-powered digital parenting platform delivered as a subscription mobile and web app for families with children aged 6-13.
What we're building
6 AI Skills Agents
Personalised AI guides (Emi, Link, Tempo, Shield, Codey, Artie) that teach emotional regulation, social skills, digital literacy, and creativity through developmental quests.
havyn App (iOS + Web)
A child-facing digital environment with structured learning journeys, safe social simulation, and real-world activity prompts, not another screen time app.
Parent Command Centre
A parent dashboard with developmental insights, behaviour pattern tracking, age-appropriate tech guidance, and family Tech Pact tools, insight without surveillance.
Evidence-Backed Content Engine
Curriculum designed with clinical psychologists, educators, and child development researchers. Every feature is mapped to developmental milestones.
What form it takes
Phase 1 (Now)
Web app + responsive mobile web. Waitlist + content platform live at havyn.online.
Phase 2 (Post-Seed)
Native iOS app with AI Skills Agents, quest engine, and parent dashboard. Android to follow.
Phase 3 (Series A)
B2B2C school partnerships, API integrations, and havyn SDK for child-safe app certification.
Market Opportunity
$26.4B
Global EdTech (K-12)
Growing at 16.5% CAGR through 2030
Grand View Research
$5.2B
Parental Control Software
Growing at 12.8% CAGR through 2030
MarketsandMarkets
$3.1B
Children's Digital Wellness
Emerging category with 22% YoY growth
Estimated from adjacent markets
havyn's opportunity sits at the intersection of three markets, EdTech, parental controls, and digital wellness, but belongs to none of them. We're creating a new category: Developmental Digital Infrastructure. The regulatory tailwind (UK Online Safety Act, EU DSA, US Surgeon General's Advisory) is accelerating demand for solutions that go beyond blocking and filtering.
Business Model & Unit Economics
Monetisation
havyn operates a freemium SaaS model with a free tier for basic content and guidance, and a premium subscription for the full platform:
Monthly
£7.99
per family
Annual
£64.99
per family (32% saving)
Unit Economics (Target at Scale)
ARPU
£78/yr
Blended monthly + annual
CAC
£18
Organic + community-led
LTV
£195
At 30-month avg. retention
LTV:CAC
10.8x
Target ratio
Revenue Streams
B2C Subscriptions
Family subscriptions via app store and web, core revenue driver.
B2B2C School Licences
Multi-seat licences for schools and trusts, bundled with teacher dashboards and curriculum alignment.
Premium Content & Partnerships
Co-branded programmes with aligned brands (e.g. LEGO Education, Common Sense Media). No advertising.
Go-to-Market Strategy
havyn's GTM strategy is built around community-led growth with three acquisition channels, sequenced to match our funding milestones.
Community-Led Acquisition
- Parent communities (Mumsnet, parenting subreddits, school WhatsApp groups)
- Educational content marketing (SEO-driven guides on screen time, digital literacy)
- Waitlist + referral programme with early-access incentives
- Podcast partnerships with parenting and child development shows
B2B2C School Channel
- Pilot programme with 10 UK primary schools (post-MVP)
- PSHE curriculum alignment for digital wellbeing
- Teacher dashboard with class-level insights
- Multi-Academy Trust partnerships for bulk licensing
Strategic Partnerships
- Common Sense Media co-branded content
- NHS/public health integration for referred families
- Hardware partnerships (Yoto, Gabb) for device bundles
- App store featuring via Apple/Google child safety programmes
Growth target: 5,000 families in Year 1 (UK), scaling to 50,000 families by Year 3 via school channel expansion and international launch. Organic acquisition expected to account for 60%+ of early growth, keeping CAC low during pre-Series A phase.
The Ask: $2.25M Seed Round
This capital is purpose-built to take havyn from validated prototype to market-ready product. Here's exactly what it unlocks:
50%
Product & Engineering
$1.13M
- Native iOS app development
- AI Skills Agent engine build
- Quest & curriculum content system
- Parent dashboard MVP
- Security & compliance (GDPR, COPPA)
30%
Go-to-Market
$675K
- Community growth & content marketing
- School pilot programme (10 UK schools)
- Brand partnerships activation
- PR & awareness campaigns
- Referral programme infrastructure
20%
Operations & Team
$450K
- Key hires: Lead Engineer, Head of Content
- Clinical advisory board expansion
- Legal & IP protection
- 12-month runway buffer
- Office & infrastructure
Milestones This Capital Unlocks
iOS MVP in TestFlight with 2 AI Skills Agents live. First 500 waitlist users onboarded.
Full 6-agent platform live. School pilot launched with 10 UK primaries. 2,000 active families.
Parent Command Centre live. B2B2C school licensing model validated. First revenue.
5,000 paying families. Series A readiness with proven retention, unit economics, and school pipeline.
Team
Alexis Edwards
CEO
25+ years leading, innovating, and scaling organisations at the intersection of technology, digital safety, and global health across emerging markets.
Emily Wysock-Wright
CWO
10+ years as a nervous system specialist, Therapist & integrative wellness, shaping how families regulate and reconnect in the digital age.
Sarah Cox
CMO
15 years of experience scaling high-growth B2B and B2C brands across tech, wellness, and media.
Chris Shelton
Founding Scientific Clinical Advisor
Clinical Psychologist
Founder & Director, Penn State VAR/AI Lab
Raúl Sáenz de Inestrillas
Tech 4 Good Labs - Dev Partner
Founder Tech4Good
AI Innovation & Near Shore Development
Former UN Digital Product Lead