We met on the school run. Our daughters became friends first.
Then so did we, and somewhere in the middle of ordinary morning drop-offs, we realised we had both been asking the same question from opposite ends of the same problem.
Emily is a clinician who has spent years sitting with the human cost: the anxiety, the dysregulation, the hollow restlessness that no screen actually soothed, and tracing it back to habits formed early. To a relationship with technology that no one had ever helped children build.
Alex works in technology safety, where she has spent years inside the industry itself, close enough to see how these systems were designed, what they were optimised for, and what that was quietly doing to children at the other end.
We looked for the tool that taught children, rather than simply restricted them. We couldn't find it, so we built it.

